12. Sales and Marketing are not the same thing.
In a nutshell, selling is trackable and marketing is, well um, less so.
Sales is increasing rates and booking room nights and signing contracts... all definitive, measurable things. (Generally speaking anyway.)
Marketing is about generating awareness, advertising, making things (like your website) look appealing and inviting. Unfortunately, it does add to your top line, but you can't always track it.
If you are general manager or an owner, it's important for you to realize that your hotel NEEDS BOTH a sales and a marketing effort.
One last word on the issue: It's one things to have ideas about how to generate sales and marketing, but you also need to execute.
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